At the Hard Rock, Carrie Underwood and Pitbull are scheduled to perform on opening weekend, while Ocean Resort will offer a driving range and large spa, its property newly embracing the beachfront. The venues are following a trend that has dominated the gaming industry but has been elusive here: making themselves as much about entertainment as gambling.Ītlantic City’s casinos have long hoped to move away from the city’s typical clientele - senior citizens who arrive on packed buses - toward young people more interested in hitting a nightclub, splurging on a meal or spending a day at the spa than putting their paychecks on the line at a craps table. He said he's optimistic about the city's future.įour decades after gambling first transformed this oceanside resort, the Hard Rock Hotel and Casino and the Ocean Resort Casino are both slated to debut on June 28, the first time two casinos will open here on the same day. Frank Gilliam was sworn in as the mayor of Atlantic City earlier this year.

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